New Branding and Domains...

​Hi All,
As you all know, Nick and I combined resources and forces to create the new Fluvial Habitats Center. So you know, the FHC is not a 'brand'  we really plan on marketing outside and it is instead a shared facility.  That facility includes the pooled resources of the Wheaton ET-AL lab and the Bouwes Eco Logical Research Lab . Those facilities include the new ECC102 lab and the JQL147 lab, as well as all the University owned equipment and computers. The purposes of combining the ET-AL and ELR labs were to make both groups stronger, leverage their combined resources, leverage additional investment by WATS and CNR because of the combination, and take advantage of efficiencies by not duplicating efforts (e.g. websites & Egnyte). 
So where do you fit?There are some simple FHC logos (here), but really you should be first and foremost pushing yourself to the outside world as members of the Utah State University of Watershed Sciences Department, and secondarily your lab affiliation. If you are a graduate student for Nick you are in the Eco Logical Research Lab (NOT ELR, Inc.), and if you are a graduate student for Joe, you are a member of the ET-AL lab. Everyone else (all USU employees), are officially members of the ET-AL lab.  The reasons for those distinctions have to do with who the PI's are (Joe in case of any awards from ELR, Inc.), who your supervisor is, and who your official bosses are.  As such, the above defines your official affiliation. Those formalities aside, we will sloppily likely use FHC, ELR and ET-AL interchangeably in conversation. 
Which Website:You'll notice that our shared public domain (http://etal.joewheaton.org) has the banner:

And our shared private site (this one your on https://sites.google.com/a/joewheaton.org/et-al-private/) has the banner:

​New Domains:I purchased three new domains so that the FHC doesn't always have to have 'joewheaton.org' in the URL. This allows the whole FHC to share one site, but all the credit isn't tied to my old joewheaton.org domain.

• http://etal.joewheaton.org - Still exists and is the same site with a different banner. This is the ET-AL lab site.
• http://etal-fhc.org - Redirects to http://etal.joewheaton.org but maintains the etal-fhc URL
• http://fluvialhabitats.org - Redirects to http://etal.joewheaton.org
• http://fluvialhabitatscenter.org - Redirects to http://etal.joewheaton.org

Cheers,
Joe

Originally posted Jul 15, 2013, 10:36 AM by Joe Wheaton